The Problem with Social Media's Built-in Save Features
Every major social platform has a save feature. Twitter/X has Bookmarks. Instagram has Saved. LinkedIn has Saved Items. TikTok has Favourites. They all promise the same thing: a way to keep content you want to return to.
They all fail in the same way. Each platform's save feature is siloed within that platform, has minimal organisation tools, has no search worth using, and makes it nearly impossible to find something you saved more than a few weeks ago.
More fundamentally: the content you want to save from social media is usually a link — an article, a tool, a product, a resource that lives outside the social platform. Saving the tweet that contained the link is a poor substitute for saving the link itself.
The Problem with Twitter/X Bookmarks
Twitter/X Bookmarks save the entire tweet, not the link within it. Searching your bookmarks requires scrolling through all saved tweets. There's no folder system, no tagging (without paying for Premium), and no way to export or use your bookmarks outside Twitter.
When you find a useful link shared on Twitter, the right move is to open the link, verify it's worth saving, and add the URL itself to your bookmark manager — not save the tweet.
Instagram Saved Posts
Instagram's Save feature preserves posts in Collections within Instagram. This works reasonably for visual inspiration — screenshots, design ideas, places to visit. But Instagram links (in Stories, in bios, in captions) are increasingly important for businesses and creators, and there's no reliable way to save and retrieve those URLs using Instagram's own tools.
If someone shares a link to a useful article or product in their Story and you want to revisit it, copying the URL and saving it to a proper bookmark manager is the only approach that reliably lets you find it again.
LinkedIn Saved Items
LinkedIn's Saved feature stores posts and articles in a single undifferentiated list. No folders, no tags, no notes. The list isn't easily searchable by content. For professionals who actively use LinkedIn for industry knowledge and networking, this means hundreds of saved posts that become unfindable within months.
Articles published on LinkedIn's platform are especially worth saving externally — LinkedIn's interface changes, articles get deleted, and your saved list is not a reliable archive.
TikTok Favourites
TikTok Favourites save videos within the platform. For links shared in TikTok — in bios, in comments, pinned below videos — there's no save function at all. The link itself needs to be copied and saved externally, or it's lost the moment you scroll past.
A Better System for All Platforms
The solution is to treat social media as a discovery layer, not a storage layer. Social platforms are excellent for surfacing interesting links — but they are terrible at storing them. Your bookmark manager is the storage layer.
The workflow: find something worth saving on social media → open the actual link (not the post) → if the link is genuinely useful, save it to MyLinks.pk with a category and a note → close the social app.
Now you have the link, not the tweet. It's searchable by topic, categorised with your other related links, and accessible from any device without opening the social app.
The 3-Step Social Media Link Saving Workflow
- Open the link, not the post. Always click through to the actual article, tool or resource before deciding to save it. The content might be behind a paywall, no longer relevant, or not as useful as the headline suggested. Save only after verifying it's worth keeping.
- Copy the destination URL and add it to MyLinks.pk. On mobile, paste the URL into a new bookmark on mylinks.pk, give it a clear title (better than the page's original title if that's vague), and choose a category: Work, Learning, Inspiration, Shopping, whatever fits.
- Add a one-sentence note. Where did you find it and why was it relevant? "Via LinkedIn — good example of an effective product landing page." "Via Twitter thread about productivity — the specific tool mentioned at point 7." This note will help you remember why it mattered when you rediscover it months later.